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Zydus Wellness introduces pilot for ready-to-drink beverage Glucon-D Activors

Zydus Wellness, a science-driven FMCG leader, is expanding its iconic Glucon-D brand into the electrolyte energy ready-to-drink (RTD) beverage sector with Glucon-D Activors.

The fast-paced lifestyles of consumers are reshaping the RTD beverage market, with the RTD electrolyte segment in India's FMCG sector growing rapidly, particularly in Southern India.

Leveraging Glucon-D's strong brand equity and recognizing the significant market opportunity, the company is piloting Glucon-D Activors in Telangana and Andhra Pradesh. This new beverage contains essential electrolytes – Sodium, Potassium, and Chloride – plus Vitamins C, B3, B5, and B6, formulated with an Electro Smart formula to replenish, re-energize, and refresh the body.

The pilot launch of Glucon-D Activors marks a strategic step for the brand, tapping into its longstanding leadership and reputation as the 'Energy of India.' This initiative enables the company to better meet consumers' need for instant energy, utilizing its R&D expertise to offer a convenient ready-to-drink solution for consumers on the move.