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Centrum launches ‘Your Nutrition Matters’

Centrum, the world's leading multivitamin brand, has launched the 'Your Nutrition Matters' health initiative ahead of World Nutrition Day. This initiative emphasizes the vital role of multivitamins in addressing micronutrient deficiencies and promoting healthier lifestyles in India. The goal is to raise awareness about Recommended Dietary Allowances (RDAs) and the importance of integrating multivitamins into daily diets.

As part of the initiative, Centrum unveiled a groundbreaking consensus titled 'Inclusion of Micronutrient Supplementation in India'. Published in the Journal of the Association of Physicians of India (JAPI), it involves 14 healthcare professionals exploring the correlation between micronutrients and health status, particularly in individuals with conditions like hypertension and diabetes.

The initiative also featured an expert-led panel discussion, highlighting the essential role of multivitamins in achieving optimal health and the link between micronutrient deficiency and lifestyle.

Centrum's commitment to enhancing everyday health drives the 'Your Nutrition Matters' initiative, focusing on educating Indians about RDAs and the significance of multivitamins for overall wellbeing.