Food marketing is one the much needed aspect of any product’s life cycle. The success or failure of a product, a brand and a company emphasizes the role
and effort of the marketing team behind it. So for all it becomes necessary to have well learned and trained professionals into this job which can frame
or even de-face the reputation of a company. Thus, the Food Marketing programme by Faculty of Food Safety & Quality, IGMPI has been designed keeping in
view the critical nature of this kind of work and role of professionals in this field.
The food marketing team has to have specific characters like:
- Ready to take ownership of the product and put effort into its marketing wholeheartedly
- Have appropriate knowledge of the marketing tools to enable positive marketing of the products.
- To be able to handle large teams and interact with technical teams involved in development of the product.
- Have a sharp mind to evaluate prospects for a product and be vigilant of competitor products.
- Have knowledge of the changing face of the industry, new odes of marketing and better methods of reaching the customer.
Marketing is no one day job or project! Food marketing team members are required to be ready to be associated with a product through-out its life in the market. The field is demanding in terms of both effort and time a professional puts into developing the market status for its product
Module 1: Introduction to Food industry & Food Product Management
Module 2: Principles of Management
Module 3: Food Marketing Management
Module 4: Food Sales & Advertising Management
Module 5: Food Industry-Global aspect (US, UK, EU, South East Asia, India, etc)
Module 6: Food Industry: Models and Marketing Research
Module 7: Food Business Economics
Module 8: Food Regulatory Affairs (International Perspective)
Module 9: Consumer Market Analysis & Market Segments
Module 10: Business Communication in Food Industry
Module 11: Managing Retailing, Wholesaling & Logistics in Food Industry
Module 12: Digital Marketing
Module 13: Entrepreneurship Development in Food Industry
Module 14: Industry Based Case Studies
Any graduation/ B.tech/ B.Sc. in Microbiology/ Life Sciences/ Botany/ Zoology/ Food Science/ Food Technology/ BE/ B.Pharma/ MBBS/ BDS/ BHMS/ BUMS/ BAMS or any other discipline. Diploma holders are eligible for our Executive Diploma, Industry Certificate, and Certificate Programmes.
The duration to complete this programme is 1 year (Post Graduate Diploma), 6 months (Executive Diploma).
The registration dates for this programme run by the Institute are updated timely on the webpage. Effective Online learning tools incorporated into the design of the webpage make the programme lectures, online live classes and study material easily accessible. This gives a huge window of self-regulated and self-paced performance to the participants.
IGMPI follows a credit system based on all all learning activities involved in studying for all PG Diploma, Executive Diploma and Certificate Programmes. Each of your modules is equal to 4 credits. To successfully complete the programme, you will have to earn all the credits assigned to your programme.
All the participants are obliged to timely submit completed assessment assignments (during the programme, usually after every module) and appear for an online exam at the end of the programme. After successful completion, the participants will be awarded Post Graduate Diploma/Executive Diploma in Food Sales and Marketing Management by Faculty of Food Safety and Quality, IGMPI. For all the above mentioned modules elaborate programme material, self-assessment assignments and project work details would be provided by the Institute from time to time. Details get updated on the webpage as well.
The Institute has partnered with many organizations for providing placement assistance to its participants. The robust placement cell comprises of senior level human resources professionals and Talent Acquisition experts which maintains close links with business and industry. We are engaged in promoting the employability of our participants by maintaining good rapport and relation with HR cell and recruiting managers of leading Food and AgricultureÂ companies across the globe. The efforts of our placement cell also include helping with professional resume writing, interview skills & conducting mock interviews etc.
In recent Months the Institute has witnessed more and more participation from professionals working global food giants like Britannia Industries Ltd., Hindustan Unilever Ltd., Kohinoor Foods Ltd. (Satnam Overseas Ltd.), LT Foods Ltd. (Daawat), McCain Foods India Pvt. Ltd., Mondelez India Foods Pvt. Ltd. (Cadbury), Haldiram’s, Mother Dairy, MTR Foods Pvt. Ltd. (Orkla), Nestle India Ltd., Amul, Parle Agro Pvt. Ltd., Venkys India Ltd., Vimta Labs, Nexus Test Labs, PepsiCo India, Patanjali, Heritage Food Ltd., Kwality Dairy India Ltd., KRBL Ltd., etc.
FFSQ's online programme is a professional programme targeted to cater the food industry needs trained food sales and marketing professionals. The information, guidance, practical training and off programme completion certificate will provide the participant with not one but many opportunities in the industry. This would come true in form of job roles and positions like that of Sales Managers, Marketing managers, Product Managers, Marketing & Sales Head, Supply Chain Executives, Marketing Executives and many more.
Placement testimonials: Our alumni are working with Fortune 500 and global Pharmaceutical, Food and healthcare giants like